Recently, our world has witnessed a new reality. For decades, businesses have operated under a false sense of security based upon a misinformed opinion of the ‘globalized’ world. Technology was lauded to be the answer to every question. Businesses have become reliant upon data service providers who rely on databases compiled from questionable sources, often with less than honorable or ethical intentions. This questionable data easily distorts the reality of situations and as such, obscures the truth. More often than not, what a person believes the world looks like, is skewed by these less than valuable resources. The SARS‑CoV‑2 virus and related international pandemic with its associated geo-political and economic issues recently exposed this truth to millions globally. This rude awakening has caused business professionals, industrial leaders and corporate organizations to reevaluate their optics on the world in which they reside.